According to a new report issued through market research provider Research & Markets, the cosmetic packaging market was valued at $26.29 billion in 2019, and is expected to reach $32.86 billion by 2025, registering a CAGR of 3.7% during the period of 2020-2025. Growth in glass is cited as a top ongoing trend due to its recyclability features. 
 
The report says that increasing consumption of cosmetic products (including in emerging countries) and the growing popularity of “natural cosmetics” will drive the market.
 
Innovative  & Attractive Packaging
One key driver of the market, according to the research, is an Increasing focus on “innovation and attractive packaging.” Specifically, “the increasing demand from consumers for practical and user-friendly dispensing solutions and products is prompting cosmetic companies to adopt innovative packaging solutions such as the use of recyclable plastic and compostable and biodegradable plastics.” 
 
Furthermore, the research indicates that “companies are also looking to manufacture a natural product that is infinitely recyclable with significant shelf appeal.”
 
Growing sustainability concerns are challenging market growth, according to the data, with plastics accounting for an almost 50% share when it comes to materials used to package cosmetic products. 
 
Skincare’s Significant Share 
No surprise, the report says demand for skincare packaging is on the rise, with packaging suppliers offering brands ways to differentiate designs that stand out in a competitive market. In some cases, technological advancements, such as airless skincare packaging and 3-D printing technology, are driving skincare packaging sales. Advanced printing technologies, such as hot-stamp foil printing and flexo-offset printing, are enabling manufacturers to offer innovative and eye-catching skincare packaging.